Aleena Maher - ASIPI Puerto Rico 2017

Aleena Maher

Viacom Media Networks - United States

Curriculum Vitae

Aleena has over 20 years of in-house Business & Legal Affairs experience at leading media and entertainment companieswhere she has led high level negotiations and structured and drafted complex deals for cable television, including for theacquisition of television series and movies; original production of scripted, reality, sports, live events and awardshows; international and domestic distribution, licensing and syndication; marketing, sponsorships, branded entertainmentand digital media. She has substantial knowledge of digital distribution platforms, including the windowing of contentacross those platforms. Aleena has worked at Viacom Media Networks for over 10 years, and in her current role sheoversees Business & Legal Affairs for international and domestic television distribution with leading third partydistributors for content produced for and owned by MTV, VH1, Spike TV, TV Land, CMT and Logo. In addition she handles Business & Legal Affairs for cross-channel acquisition deals. Prior to joining Viacom, she worked at NBC Universal, whereshe served as one of the primary attorneys for USA Networks, the Sci Fi Channel and TRIO for 7 years. Aleenabegan her in-house career at Worldvision Enterprises, Inc., a division of Spelling Entertainment Group where she was a Director of Business & Legal Affairs and worked on high profile matters such as the launch of Judge Judy in domestic syndication.

  • Monday20-Mar-2017
9:00 am

The Commandments of Licensing in the world of entertainment