The Commandments of Licensing in the world of entertainment

The Commandments of Licensing in the world of entertainment

A balancing act! This is how we may refer to the work of professionals who document licensing agreements in the entertainment world; a world that is constantly reinventing and diversifying and that to its own dynamic, the dynamics imposed by technology are added,  increasingly offering new platforms and greater capabilities for the provision of content available to the public, sometimes creating conflicts with artists, producers, sports conglomerates and others. Faced with this “moving scenario,” adequately documenting the use and scope of intellectual property rights and image rights is relevant. Experienced professionals will share best practices and give us their point of view on the “yes” and “no’s” that should be kept in mind in the negotiations and will share business elements that make licensing attractive.